By Roger Pe
Philippine Daily Inquirer
January 16, 2009
Roger Pe wrote his opinions about Department of Tourism Live Your Dreams, TV commercial:
"What do you always dream of? Why watch your dreams go by? Whatever it is, dream no more because you can always “Live Your Dreams” in the Philippines.Awww, I don't know what to say... I didn't have no idea that he wrote it about me on Philippine Inquirer (it's one of my favorite Philippines local newspapers). I'm so happy and pleased. I wish I could have Caldecott Medal unless I should write my own story and illustrations, sigh when will I have free time to start it..? Thank you very much, Sir Roger... I really appreciate it! :)
Good proposition, with lots of possibilities for a long, sustained campaign. The execution is refreshing, far from the usual stuff you see in a generic tourism spot.
The music adds wings to the commercial. It flutters with the chirping forest birds up in the sky and sways with colorful fishes under the sea. Given more media money, even parrots will be humming it in no time.
May Ann Licudine, the Filipino artist who did the illustrations for this animated spot, should win a Caldecott, (the world’s most prestigious children’s book illustration award, in case she publishes them).
Unfortunately, the ad’s campaign theme is a tad close to Hong Kong’s high profile “Live It, Love It” line. People do remember, remember?
Granting that it is not entirely the same, they should veer away at least from the “Live it” line on the website, pronto. Or tweak the phrase a bit to make the idea as solid as it can be, and escape the unavoidable comparison.
The solitary white lady on the beach, transforming from fantasy to reality looks a bit of a stretch. The “Big Feel” everyone is waiting for is also not felt.
The Philippines is just a few hops away from ASEAN countries registering whopping double-digit foreign arrival figures annually. We are pretty sure there’s a creative way to loop the tourists in and not bypass us. 2.5 Stars
To the Ninoy Aquino International Airport Terminal 3: Thank heavens for finally opening the first building people enter when they land in the Philippines. While we cannot have the grand spectacle of a Bangkok or Hong Kong international airport just yet, this one will suffice for now. Not bad, but we deserve better.
Let it not be said that this is already it. As the world moves forward, we hope that we will, too."
About my online portfolio website, sorry, i got another bandwidth again. I got more than 700 unique visitors per day thru my art website. eeeeep! But better visit my flickr, deviantART and here, my blog. :) thanks for loving my artworks and supporting me! I love you all!